Instagram launches & # 39; live donations & # 39; which allows nonprofits to earn money from followers who don't tune in to their real-time streams
- The donations let nonprofits fundraisers run through Instagram Live
- Users can donate directly to the app during a live stream
- Instagram also has stickers & # 39; I Donated & # 39; released that can't be posted to Stories
- The feature looks to capitalize on a rise in usage of Instagram Live
A new Instagram feature will marry livestreams and fundraisers to help nonprofits raise money and reach a larger audience for the company's streaming offshoot, Instagram Live.
& # 39; Live Donations & # 39; as Instagram calls them, non-profits can earn money through a live stream by letting users donate money directly to a non-profit in-app.
To use Live Donations, users can click on a camera icon in the top left corner of & # 39; tap a video feed or swipe right. To donate select users & # 39; Live & # 39; at the bottom of their screen and then choose & # 39; Fundraiser & # 39 ;. From here, they can choose a nonprofit to support.
Live Donations (pictured) lets users donate to their preferred nonprofit directly on an Instagram Live feed
Broadcasters can see how many people support their fundraiser and the amount of money raised in real time according to Instagram.
They can also see a breakdown of donors and individual contributions and can thank & # 39; employees & # 39; by on a & # 39; Wave & # 39; icon.
& # 39; Many people are facing challenges right now, and we want to do our part to support nonprofits and communities that don't need it most, & # 39; writes Instagram in a blog post.
& # 39; Now you can easily create a fundraiser on Live with 100% of the money raised going directly to the nonprofit of your choice. & # 39;
Instagram will also include stickers & # 39; I Donated & # 39; roll out to those who don't choose to support a fundraiser.
After donating to a nonprofit fundraiser on Live or in Stories, users can access the sticker for a limited time.
When posted to a story as live, accounts that follow users who also use the sticker will be added to a shared story on the front of their Stories feed for a limited time.
The new feature will likely come as a welcome addition for nonprofits who aren't looking to raise money remotely as COVID-19 continues to prevent big events and movement.
It will also help Instagram capitalize even more on unusual uses of its & # 39; Live & # 39; feature that allows users to broadcast themselves in real-time.
Limited Use & # 39; I Donated & # 39; sticker will be given to users who donate to a nonprofit and will see others who otherwise contributed to a cause
According to Business Insider, Instagram Live usage exploded 70 percent last month to keep people in lockdown.
The introduction of Live Fundraisers comes on the heels of a new feature from the parent company of Instagram, Facebook, which announced that users can charge viewers for access to live video streams as part of & # 39; the company's efforts to help people generate income during the COVID-19 pandemic.
The new feature will be available as an option for all users who do not have a live broadcast, allowing them to be available for free or access a fee for free.
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